Master Public Information Officer

Building off of the FBI-LEEDA Media & Public Relations course, the Master Public Information Officer course moves the participant from the tactical to the strategic level of media and brand management. Participants will spend 4 ½ days exploring; the business model of media engagement, take a deeper dive into cultivating a brand image through internal and external communications, and learn how to proactively pitch stories in today’s 24/7 news environment. Students will learn the advanced means of creating high-quality in-house videos for social media, develop messaging calendars, and learn the art of being a strategic advisor. This course will build on crisis management skills in tabletop exercises designed to build the framework for a crisis communication manual.

Participants spend an immersive 4-1/2  days refining skills in:

• Cultivating and refining your Brand and Image
• Internal and External Communications Strategies
• Proactively Pitching Stories to a 24/7 News Environment 
• Business Model of Media Engagement
• Crisis Management Planning
• Interactive Tabletop Exercises
• Producing High Quality Video for Social Media

Prerequisite: This class builds on concepts learned in the FBI-LEEDA  Media and Public Relations  class, therefore, students must have completed the MPR class prior to enrolling in the Master PIO class.

Class size is limited to ensure individual participation in exercises.  Participants are encouraged to bring a laptop, as writing exercises will be assigned during the course.

REGISTER: https://fbileeda.org/events/EventDetails.aspx?id=1899963&group=

COST: $795